CAPTIV-NeuroLab for Marketing & Neuromarketing
Your brand success? A strategic challenge!
Thanks to CAPTIV-Neurolab genuine solutions, it becomes so easy for your branding to raise visibility, improve its attractiveness and remain different from its competitors.
![](https://www.captiv-neurolab.com/wp-content/uploads/2017/02/EXECUTIVE_VISUELS_NEUROLAB-07-07-1.png)
Test advertising
Online ads, TV ads, outdoor ads, videos, movie trailer and so more...
measure simply and efficiently their effect on the respondents.
![](https://www.captiv-neurolab.com/wp-content/uploads/2017/02/EXECUTIVE_VISUELS_NEUROLAB-06-1-1.png)
Test packaging
Ensure the first impression of your packaging is the best by studying its impact on perception and emotion, as well as its suitability or convenience.
![](https://www.captiv-neurolab.com/wp-content/uploads/2017/02/EXECUTIVE_VISUELS_NEUROLAB-04-1-1.png)
Test new product
Shape, material, color, usability, texture, smell ... get consumers feedback using or tasting your product to understand and then fully satisfy their needs.
![](https://www.captiv-neurolab.com/wp-content/uploads/2017/02/EXECUTIVE_VISUELS_NEUROLAB-05-1.png)
Test merchandising
Observe shoppers' behavior in real or virtual environments (retail, store, ecommerce website...) to improve conversion and customer experience.
Why choosing CAPTIV-NeuroLab for marketing and neuromarketing ?
Market research companies, Advertising agencies, Sensory analysis labs, advertisers: CAPTIV-NeuroLab solutions are designed for you!
![](https://www.captiv-neurolab.com/wp-content/uploads/2017/03/EXECUTIVE_VISUELS_NEUROLAB-17.png)
What our customers like?
A fast and relevant process for studying human behavior in 4 steps
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1
Create your custom scenario
Write instructions, select picture, video, website, ad any static or dynamic media and build step-by-step your own scenario.
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2
Connect your equipment easily
Thanks to Captiv-NeuroLab compliance and its plug-and-play architecture, connect easily wireless sensors, eyetrackers, webcams...
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3
Record respondents
Record participants behavior and reactions, whatever their situation or the device used: static, mobile, virtual.
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4
Visualize and analyze
Enjoy smart and detailed reports - immediately. Export data, graphs and results in your own reporting documents.