CAPTIV-NeuroLab for Innovation & Product Development
Who is better than your own customers for testing your innovations?
CAPTIV-NeuroLab provides a wide range of scientific methods and tools for recording in real time customers' behavior as well as their emotional responses, to help evaluate the relevance of your innovation process.
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Test product design
Design, usability, texture... combine a set of relevant methods for measuring consumers’ behavior and reactions for making sure your new product is effective.
![](https://www.captiv-neurolab.com/wp-content/uploads/2017/04/EXECUTIVE_CAPTIV_NEUROLAB_PHOTOTHÈMATIQUE-17.png)
Test living lab
Research, creativity, designing new products in collaborative groups… study interactions and emotions of subjects with various profiles.
Why choosing CAPTIV-NeuroLab for innovation and product design?
R&D offices, innovators, marketing agencies, living labs, research labs : CAPTIV-NeuroLab solutions are designed for you!
![](https://www.captiv-neurolab.com/wp-content/uploads/2017/04/EXECUTIVE_CAPTIV_NEUROLAB-01-2-700x1024.png)
What our customers like?
A fast and relevant process for studying human behavior in 4 steps
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1
Create your custom scenario
Write instructions, select picture, video, website, ad any static or dynamic media and build step-by-step your own scenario.
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2
Connect your equipment easily
Thanks to Captiv-NeuroLab compliance and its plug-and-play architecture, connect easily wireless sensors, eyetrackers, webcams...
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3
Record respondents
Record participants behavior and reactions, whatever their situation or the device used: static, mobile, virtual.
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4
Visualize and analyze
Enjoy smart and detailed reports - immediately. Export data, graphs and results in your own reporting documents.