CAPTIV-NeuroLab for Innovation & Product Development

Who is better than your own customers for testing your innovations?

CAPTIV-NeuroLab provides a wide range of scientific methods and tools for recording in real time customers' behavior as well as their emotional responses, to help evaluate the relevance of your innovation process.

Why choosing CAPTIV-NeuroLab for innovation and product design?

R&D offices, innovators, marketing agencies, living labs, research labs : CAPTIV-NeuroLab solutions are designed for you!

Use a powerful solution

A plug and play, evolutive, affordable kit

Test target market's reaction

Understand and satisfy your customers’ needs

Get smart consumer feedback

A reliable means to objectify customer reporting

Speed up your time-to-market

Enjoy a real-time synchronisation process

Improve risk management

Test customers’ acceptance for reducing risks

Keep a competitive advance

Build a sustainable and strong brand

What our customers like?

Immediate results
Measurements and analysis of reactions on new products and concepts are available instantaneously.

Results which reflect reality
Calculations on Areas of Interest, fixations and gaze activity are accurate and automated.

Great adaptability to context
User and validation tests can be conducted in fixed or mobile setups.

A fast and relevant process for studying human behavior in 4 steps

  • 1

    Create your custom scenario

    Write instructions, select picture, video, website, ad any static or dynamic media and build step-by-step your own scenario.

  • 2

    Connect your equipment easily

    Thanks to Captiv-NeuroLab compliance and its plug-and-play architecture, connect easily wireless sensors, eyetrackers, webcams...

  • 3

    Record respondents

    Record participants behavior and reactions, whatever their situation or the device used: static, mobile, virtual.

  • 4

    Visualize and analyze

    Enjoy smart and detailed reports - immediately. Export data, graphs and results in your own reporting documents.