CAPTIV-NeuroLab for Marketing & Neuromarketing

Your brand success? A strategic challenge!

Thanks to CAPTIV-Neurolab genuine solutions, it becomes so easy for your branding to raise visibility, improve its attractiveness and remain different from its competitors.

Test advertising

Online ads, TV ads, outdoor ads, videos, movie trailer and so more...
measure simply and efficiently their effect on the respondents.

Test packaging

Ensure the first impression of your packaging is the best by studying its impact on perception and emotion, as well as its suitability or convenience.

Test new product

Shape, material, color, usability, texture, smell ... get consumers feedback using or tasting your product to understand and then fully satisfy their needs.

Test merchandising

Observe shoppers' behavior in real or virtual environments (retail, store, ecommerce website...) to improve conversion and customer experience.

Why choosing CAPTIV-NeuroLab for marketing and neuromarketing ?

Market research companies, Advertising agencies, Sensory analysis labs, advertisers: CAPTIV-NeuroLab solutions are designed for you!

Use a powerful solution

A plug and play, evolutive, affordable kit

Test target market's reaction

Understand and satisfy your customers’ needs

Get smart consumer feedback

A reliable means to objectify customer reporting

Speed up your time-to-market

Enjoy a real-time synchronisation process

Improve risk management

Test customers’ acceptance for reducing risks

Keep a competitive advance

Build a sustainable and strong brand

Presentation & SpecificationsCAPTIV-NeuroLab

What our customers like?

A powerful dual analysis
Superimposing observed regions of interest with behavioral reactions enables to improve the relevance of market surveys.

Connect your equipment easily
Thanks to CAPTIV-NeuroLab compliance and its plug-and-play architecture, connect easily wireless sensors, eyetrackers, webcams...

Valuable time-saving
Automated reports with ease of transfer into my own documents saves productivity.

A fast and relevant process for studying human behavior in 4 steps

  • 1

    Create your custom scenario

    Write instructions, select picture, video, website, ad any static or dynamic media and build step-by-step your own scenario.

  • 2

    Connect your equipment easily

    Thanks to Captiv-NeuroLab compliance and its plug-and-play architecture, connect easily wireless sensors, eyetrackers, webcams...

  • 3

    Record respondents

    Record participants behavior and reactions, whatever their situation or the device used: static, mobile, virtual.

  • 4

    Visualize and analyze

    Enjoy smart and detailed reports - immediately. Export data, graphs and results in your own reporting documents.

BACK TO SOLUTIONS

READY TO PERFORM WITH CAPTIV-NEUROLAB FOR MARKETING AND NEUROMARKETING ?

CONTACT US